Financial Serenity

“When the mind is tranquil and serene, we can appreciate the beauty in everything”

心境常處寜静之中,则万物无一不美。

Many of us go through life without thinking of our life goals or how we are to achieve them financially. We work, save, invest and hope that we will reach somewhere, someday… but where we will go and how we will reach there…we just don’t think too much about it.

There will come a time, however, when we begin to wake up. For some people, it could be a major catastrophe in their life; for others, they just realise they are running out of time when the clock starts ticking louder…

Let’s think about it. When we were at school, we had a roadmap. We will finish our high school, go to college, then to university to earn our degree. At work, when we carry out our projects, we start with a plan, then, we follow through the plan, and make changes along the way, and eventually, we achieve our project goals. We have a roadmap for everything in life, but we have NO roadmap for the journey of our life.

For those of us who wonder what really is a financial plan, it is simply a roadmap to help us achieve our life goals.

In financial planning, it all starts with the discovery of our expectation or life goals. Then, we review our existing resources, before finding some profound ideas to fill the gap with some financial solutions. Indeed, it would be meaningful if we can find a qualified and licensed financial planner who has knowledge in guiding and advising us along this financial exploration process. The roadmap with analysis that we get will make our planning easy and guided.

However, the application of mathematics or analysis in financial planning advice alone may not guarantee the success of the plan. Often, we are vulnerable to changes in economy and circumstances, and are easily influenced by the situation psychologically and emotionally, even though we possess a good financial plan.

I find that, in the process of financial planning, from a fuzzy stage, with no clear direction of financial pursuits, to the stage of clarity, where action plans are set up to fill the gaps, there are factors of financial behaviour and attitudes that determine the success and achievability of our life goals.

What I see very often is the psychological security that most of us expect in our holistic financial planning, rather than any gimmick or specific financial solution that may over-promise.

Here, I invite you to explore the journey of Financial Serenity, the path that leads you to have financial and psychological security with wise decisions in your financial life.

Trusted by more than 200 clients

Enriched with technical and advisory skills for all-round financial planning services, coupled with strong commitment to give psychological security to clients over 20 years.

A Long Journey in This Practice

“Regardless how far the journey is or how capable we are, we do our best to reach our goal. This is perseverance at its best.”

“不管路有多远, 自己的能力有多少都能随分随力尽量去达成目标,此即【毅力】。”

I believe life needs some “metamorphosis”, regardless on career advancement, personal development or financial planning matters. Many of us start from humble beginnings with not many resources, but to grow by leap and bounds in our personal achievements, we need courage and confidence. Our conviction translates determination into perseverance when we stay put on our fuzzy route on condition that we continuously improve and change for better, efficient and effective processes to attain the final goal. We should not be deterred by obstacles along this journey of pursuits.    

Similarly, in the journey of managing personal finance, it requires these qualities. It all starts from the willingness to make a change in our financial life, coupled with a strong determination to follow through the action plans.  Here, we help you to set the precise point of your financial goal out of your financial aspirations and clear away any external and internal roadblocks in your pursuits. We lead you by providing psychological security and redefining strategies along the journey, with no worry of roadblocks in the fuzzy route cum many uncertainties ahead of you.    

Here, I am supported by my associate partner and team of associate advisors who have vast experience in this practice. My practice group serves niche clients in specific industries and professions. This allows us to have a deeper understanding of the peculiarities and challenges of clients.

Amidst the current trend in financial literacy programs, I find that general financial literacy is ineffective to keep clients informed nor is it sufficient for clients to learn about the financial knowledge and management skills that they so need.  It requires a bigger picture and concrete economic ideas to investigate the root cause of financial insecurity and mal management. Thus, to add value to the financial life of my clients, I bravely took initiative in my postgraduate economics research and studies to explore economic theories in explaining financial consumer behaviours and macroeconomic studies in understanding social economics and family economics matters.

I welcome you to chart your financial life with me, a cross over to your new path of life to attain Financial Serenity.

What Others Say About Me

” I have seen the amazing transformation of Gavin from a quiet, low profile, budding financial planner to the competent Champion Financial Planner for the Asian region of the PlanPlus Global Financial Planning Awards 2014.

He took a bold step out of his comfort zone, pick up public speaking skills, changed even his wardrobe so that he can portray the professional image of a highly skilled financial planner. What is even better is that, beneath all that change, lies a very humble, sincere man that he is when I first met him. He is ever so willing to help others in this industry so that the financial planning profession can be brought to more people to make everyone’s life better.

I wish Gavin every success in his profession and may he grow to greater heights.

Linnet Lee

Former Chief Executive Officer

Financial Planning Association of Malaysia (FPAM)